This October, "Blue Goes Pink!" at ARC Realty to raise money for the Breast Cancer Research Foundation of Alabama!
This year's goal for Blue Goes Pink is $25,000 - and we hope you will help us get there!
How can you help?
- ARC Realty will donate $25 for every new property listing that happens during Breast Cancer Awareness Month, accepting donations, and encouraging support for breast cancer research.
- Throughout October, ARC Realty will hold a weekly fundraising activity or partner with a local partner restaurant who will donate a portion of their proceeds from their Blue Goes Pink night to support our campaign.
- October 7th - El Barrio (West Homewood location): portion of lunch sales to BCRFA
- October 14th - El Royale: portion of lunch sales to BCRFA
- October 21st - Paramount: portion of lunch sales to BCRFA
- October 28th - Phil Sandovals: portion of dinner sales to BCRFA
- All Month Long - Cala Coffee: accepting BCRFA donations when ordering throughout October
Why it Matters
- 1 in 8 women and 1 in 726 men will be diagnosed with breast cancer in their lifetime.
- Breast cancer survival rates have increased 44% from 1989 to 2023. This increase is believed to be the result of early and improved detection and treatment options—thanks in part to research—and increased awareness.
- As of January 2026, there are more than 4 million women with a history of breast cancer in the U.S. This includes women currently being treated and women who have finished treatment.
- Last year, the BCRFA invested $1.2 million to advance lifesaving breast cancer research across Alabama. ARC Realty is proud to help make that possible.
Help us fund more research and save lives with your donation to the BCRFA today!


